Kick-starting the conversation

"A dialogue not a monologue". That is how the HopeInfo.co.uk project is being described. And to begin the conversation with the public at large about the nature of hope, the agency is writing to 3,000 households across the country living in "Hope Street".

Selected responses will be posted onto the website to start a conversation about what it means to live hopefully. At the same time, the first of five films will go live on the site. Entitled "Fresh Hope" the film explores the theme using a bus journey motif and vox pops shot in a busy central London street.

Creative new content for the public face of Hope'08

On Friday, slam poet Jude Simpson was filmed performing a new poem written especially for HopeInfo.co.uk. The poem is one of several creative new ideas coming online for the public launch on the 1st December.

Life coach Bruce Stanley is also writing new content to help people measure their "hope score" and find ways to develop more hope in their lives through a series of weekly emails.

Filming of 'Fresh Hope' - the first in a series of five films - is complete, and editing is underway, with the film going live on the site in just under three weeks' time.