Kick-starting the conversation

"A dialogue not a monologue". That is how the HopeInfo.co.uk project is being described. And to begin the conversation with the public at large about the nature of hope, the agency is writing to 3,000 households across the country living in "Hope Street".

Selected responses will be posted onto the website to start a conversation about what it means to live hopefully. At the same time, the first of five films will go live on the site. Entitled "Fresh Hope" the film explores the theme using a bus journey motif and vox pops shot in a busy central London street.